Get ready for an inside look into how LinkedIn marketing successfully distributes content on LinkedIn.
Keep in mind these findings have been compiled as a result of multiple tests conducted by the LinkedIn Marketing Solutions team (including yours truly). Find out what content to share with prospective students, which LinkedIn products suit your needs, and how much time you’ll spend daily or weekly to ensure your university stays in front of the students and alumni who matter most to you. In an effort to help you get your content in front of the 645 million professionals on LinkedIn, who represent the largest group of influential, affluent professionals anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated higher education marketing approach.
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